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Vegas' Iconic Mirage Hotel Closing, Set to Rebrand as Hard Rock

Vegas' Iconic Mirage Hotel Closing, Set to Rebrand as Hard Rock

“It’s the end of an era,” said a spokesperson for The Mirage, a landmark on the Las Vegas Strip that’s set to close after 34 years. The hotel, known for its iconic volcano and tropical theme, will shut down operations on July 17, 2024, transitioning to become the new Hard Rock.

A New Future as Hard Rock Hotel

The Mirage will undergo a complete overhaul, with plans to reopen as the Hard Rock Hotel Las Vegas in spring 2027. “This isn’t just a renovation; it’s a completely new vision for our presence on the Strip,” explained an executive from Hard Rock International. The new hotel will feature a striking guitar-shaped tower that will stand approximately 700 feet.

Impacts on Employees and the Community

About 3,300 employees will be affected by the closure. “Our employees have been the backbone of The Mirage, and we are committed to supporting them through this transition,” the management shared. The company has announced significant severance packages and has arranged support services to help employees during this transition period.

Public Reaction and the Loss of the Volcano

The announcement has been met with a mixture of excitement and nostalgia. The Mirage is particularly noted for its iconic volcano, a beloved feature that will not be included in the new Hard Rock design. “I’ll miss the volcano shows. It was always a highlight of the trip,” shared a long-time visitor. The community and past guests are reflecting on their fond memories as they prepare to welcome the new development.

As Las Vegas continues to evolve, the transformation of The Mirage into the Hard Rock Hotel symbolizes the ever-changing landscape of one of the world’s most vibrant entertainment capitals.

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