The eagerly anticipated annual cross-industry initiative, Safer Gambling Week, is set to ignite the United Kingdom and Ireland from November 13th to 19th this year. As the 2023 campaign unfolds, it builds upon the resounding success of the past five years, where support and awareness have surged to new heights.
Highlights and Triumphs from Safer Gambling Week 2022
The accomplishments and milestones from the 2022 campaign are nothing short of remarkable:
Safer Gambling Week 2022 shattered previous social media records, amassing nearly 30 million impressions on Twitter, Facebook, and Instagram – a 21% increase from the previous year.
Polling revealed a significant boost in awareness of safer gambling tools post the Week. For instance, awareness of a timeout or cool-off period rose from 30% pre-SG Week to 34% post.
Renowned figures, including former gambling minister Damian Collins MP, Shadow Gambling Minister Alex Davies Jones MP, and others, threw their weight behind the campaign.
EGR hosted a Safer Gambling Forum, providing a platform for the industry to share knowledge and best practices on safer gambling, with insights from leading charities in the sector.
Sporting icons, such as former football manager Harry Redknapp and ex-Celtic striker John Hartson, lent their support through videos promoting safer gambling.
Unprecedented Industry Support Continues
Safer Gambling Week maintains unparalleled support across the industry, spanning online platforms, bookmakers, bingo clubs, casinos, and arcades. This inclusive approach encompasses operators affiliated with sector trade associations and those operating independently, forming a truly pan-industry campaign.
Aiming for Widespread Impact
Safer Gambling Week strives to reach the broadest possible audience, fostering conversations about safer gambling. Engaging with support agencies, customers, operators (both land-based and online), influencers, the general public, associations, media owners, training organizations, and government agencies, is at the core of its mission.
Safer gambling materials, including key messages and information, are poised to grace both physical venues and online platforms. Extensive coverage of the campaign is anticipated in the news, on social media, and partner websites. Complementing this, gambling businesses and leading charities such as GamCare and YGAM are organizing training sessions and events.